APC sets up free-zone Company in Dubai

Aims to get closer to channel partners in Middle East and Africa

    APC by Schneider Electric, who is one of the biggest uninterruptible power supply manufacturers, has set up a new free-zone company that will carry out work in the Middle East and Africa for the data center sector, from Jebel Ali, Dubai.
    Schneider Electric DC MEA FZCO has been set up to allow for seamless transactions between channel partners, according to APC by Schneider Electric VP for MEA Christian Bertrand.
    "EMEA is one of the emerging markets in the world economy and this gives us the opportunity of being close to our customers in the region so that we can better meet their expectations," Bertrand said.
    "Establishing this free zone company allows for seamless transactions with our channel partners, both in the Middle East as well as in Africa, offering them with a host of strategic business benefits. This organizational simplification will greatly ease the business and provide a single point of contact for all business needs."

    APC will provide the professional UPS power supply solution to the channel partners and have more business in UPS systems easily based on the new company.